One of the main functions of a company website is to generate more potential clients or customers for your business. The primary goal of SEO is to generate more traffic to your website. In order to reach these two parallel goals, it is necessary to take into consideration how people use the internet to find what they are looking for.
Recent statistical data shows that most internet searches include a location name or “near me” in their search criteria. This is because people want to find services, products and other information that is easily accessible to them from where they work, live or socialize. Even on a global scale, destinations are entered for travel, business, and other reasons.
Local SEO providers are able to provide a better service to market your business and website according to your location rather than just by the function that the business serves. There are many different techniques used to achieve local search engine optimization:
Keywords identification and usage in all content, URL’s and metadata is essential to improving search engine rankings. Adding a location name to your keywords is will drive more traffic to your website. A local SEO expert’s knowledge of the local and surrounding areas will allow them to market the business by adding different location names to your keywords while still maintaining the natural flow of the content and information that is being supplied.
2. Search Directories
Many people will go to search directories instead of using a search engine to find what they are looking for. Local SEO service providers will know which local, national and global search engines are best to list your business information. They will ensure that the business is reflected in the best light as well as that the details are correct and even update information on a regular basis in order to remain relevant.
3. The Competition
Every good businessperson knows that a knowledge of the competition is essential in order to give your business the edge. An SEO company that is able to use their local knowledge in order to scope out the local competition will have that edge.
This will allow them to hone their SEO techniques to focus on beating out the direct competition on the search engine ranking ladder. Basically, they will look at what other local businesses are doing to have better search engine rankings than you do and employ the same or similar methods to climb to the top.
4. Market Demographics
A good SEO consultant will be able to analyze your market demographic with regards to the services or products that your business provides. In other words, what type of people are most likely to use your services or buy your products in your area. The demographics relate to age, gender, culture, race, religion, etc.
Market demographics are very important when it comes to location. For example, if you are selling baby products in an area where the average population is retired, you need to change your marketing principles in order to attract this demographic rather than aiming your SEO and marketing campaigns at new moms.
5. Mobile Optimization
In the last few years, mobile device internet usage has exceeded that of traditional PCs and laptops. This means that more and more people are searching for what they want using their mobile phone or other devices on the go and when they need it rather than at a later time and date.
Your SEO expert in Edmonton will ensure that your website is optimized for mobile usage and that the optimization focuses on location. This will provide potential customers with instant information on where you are located and where to find you.