Analytics is essential for all websites regardless of the website size. You could be a small blog or a large online retailer, but once you set web analytics you gain a better understanding of how a website operates on the internet. An analytics program is able to reveal information on the types of visitors visiting the website, where the traffic comes from, the value the traffic brings, and much more.
In today’s online market, there are many different types of analytics software available including Google Analytics and Clicky. Some of the programs are costly, but there are others that can be used free of charge. This article will discuss the use of one of the free options, Google Analytics, and how it can be a good and a bad thing.
What Are The Different Benefits Of Using Google Analytics?
The majority of web developers will agree that Google Analytics is highly beneficial when designing and publishing a successful website. In fact, some people have considered it to be the most recommended tool for website projects and the most practical among all analytics software programs. Below are the different benefits of the program:
• It is free of charge
• It is easy to install
• It can be applied to all websites, mobile, and other digital settings
• It allows importing data from different sources
• It allows for customized data collection and report creation
• It allows for e-commerce and goal tracking
• It is being updated regularly
• It offers free online training
Potentially the greatest reason why people opt for Google Analytics is that it is free to use. Being a free resource, this analytics program offers low-entry barriers for any simple blog or start-up website. Furthermore, it is simple to install and the tracking code is included in the interface using a unique user identification number.
One valuable feature unique to Google Analytics is their ability to link data between all Google products. For example, if you are advertising with Google Adsense or using Google Adwords, it is possible to analyze the results from both accounts using Google Analytics.
The interface of this program offers a customized tracking code to collect data using queries. It is also possible to design custom reports using the interface which can be time-saving when compared to using the same data in standard reports.
What Are The Cons Of Using Google Analytics?
As with the majority of things in life, there is always a downside and the same can be seen with Google Analytics. Despite being a highly beneficial tool, there are cons that will reveal themselves at some point. Some of the cons may not be drawbacks for all people, but many people consider these points to be negative aspects.
• It is free to use
• A limited amount of goals
• A limited number of customized reports
• A need for constant online training
• Upgrading to Analytics Premium is expensive
In most cases, using a free program is a benefit; however, there are cases when having a free program is not a positive aspect. The problem with using a free Google service is that Google receives all website data. The data will not be shared with competitors, but if you are using top-secret information then you may have to reconsider your level of confidentiality.
One of the most frustrating aspects of Google Analytics is the restriction regarding customized reports and goals. Goals are restricted to twenty objectives and while this is fine for an average blog, it can be challenging for a larger company. Moreover, once the goal has been created it cannot be removed.
Using an analytics program is important when running a website and Google Analytics can be highly beneficial to use. Using the information above, you can decide whether or not this program is suited to your needs.
When thinking about doing work on your website, you would have to keep in mind Google algorithms, amongst other things. This is because rather than having to browse through millions of web pages, you would like to get the answer within a short span of time. Algorithms are something which would be able to help you do just that.
So, when thinking about ranking your website, it would be important that you try to gather information about Google algorithms as much as you possibly can. By being armed with all this relevant knowledge, you would be able to perform your work in a more effective manner. In addition, you would also be able to reduce the risk of running into trouble with the law anytime soon.
First things first, it would be a good idea to get the basic things out of the way. Google’s algorithm would basically be a series of complex computer programs that would be used to rank websites. In addition, it would also help to determine which ones would be displayed in the search engine results. Hence, you would find the goal of Google’s algorithm to be quite simple as well. For every person who would perform a search, they want Google would like to send a list of the most relevant websites that would answer their question. All of this would be done within a couple of seconds so that you would not have to wait long.
Even though this tends to remain a huge mystery, it would still be possible to understand them by taking a look at a couple of things that they look out for when ranking websites. Some of these would be as follows:
Quality of the content which is being posted on the website
Freshness of the content i.e. how frequently the content gets updated
Quality and number of websites that would be linked to the site
Terms or keywords used on the site
Age of the website
Location of the business and searcher
Amount of time that people usually tend to spend on a website.
By taking a look at this list, you would be able to understand that there would be a lot of different things that you would be able to do in order to boost your search rankings.
As Google would learn more about how people tend to look for information, they would update their algorithm accordingly. This is because it would help them to improve the way they would order the websites on the list. In other words, it would refer to a change in the way the computer program would crawl the websites and determine which ones would need to be posted in the search engine results pages.
How frequently does that happen?
In the old days, Google’s algorithm was updated every couple of months. However, with the degree of competition increasing with every passing day, the updates tend to be becoming more frequent. The scary part is that most of these would not be publicly announced as well. So, if you would like to maintain your current ranking, you would need to update your website on a continuous basis and add fresh content.