If you own an online business, you know how important it is to have a website that converts very well. Poor website conversion will lead to fewer sales, which means less money for your business. There’re many steps you can take to optimize your website so that it will generate more business. This article is going to go over five steps that you can take to optimize your website today.
Thorough Keyword Research
One of the first steps you can take to optimize your website is by doing thorough keyword research. If you do the proper research for keywords, you’ll figure out which keywords bring in the most traffic. You also be able to determine which keywords would be too competitive for your new website.
You may even be able to find keywords that your competition hasn’t target yet, which means it’ll be easier for you to rank it in Google. I have found many keywords that are easy to rank for that brought in a great deal of traffic and sales for my business, just by doing thorough keyword research.
An important step to keeping people on your website is creating engaging content for them to consume. You don’t want to create content that is boring since you will have a high bounce rate which leads to lower search engine rankings. If you’re creating just the normal blog posts, you should be able to get away with just 500 words. If you want to create a truly engaging page, you should aim for around 1000+ words. You should also put pictures within your post to break up the text. Adding pictures will make your website look a lot better for users.
When you begin to use keywords within your pages be sure that they sound natural. The last thing you want to do is keyword stuff your pages because this will lead to a Google penalty. Adding keywords that don’t sound natural will also deter users because the article will sound like it was written by a robot instead of a human. The search engines were also ranking better if you have natural keyword usage. So search for the keywords you want to use and figure out how you can naturally put them in your article. This will be very beneficially for your users and Goole rankings.
One crucial thing that you need to have to keep customers on your website is an engaging page title. This is the very first thing that a user looks at and if the title doesn’t catch their attention you will lose them. A great title will be engaging and also give a description for the reader. The title should also be shorter than 70 characters. Over time you’ll get better at creating page titles, but to start, try looking at popular websites to see how they create their titles. You’ll get a general idea of how to create a great engaging article title, that’ll keep people on your page.
The next thing that you’ll want to check is your page load time. If you have a high page load time, Google will usually penalize your website until you correct the problem. Many users will also leave your page if it takes too long to load. You can usually find your page speed in Google analytics. If you do find out you have a high page load time, one simple thing you can do is compress the pictures you are using on the webpage.
These are just several things you can do to increase your website optimization. If you factor in all of the tips above you should be able to create a high converting website which means more sales or hire a quality SEO company.
In the case of on-page optimization, you would be able to find that there would be various factors which you would need to take in to account for search engine results. Even though the priority tends to differ in varying levels, they would all be something which you would have to consider.
So, before you would get down to on-page optimization, the first thing that you would have to do is choose the right set of keywords for your website.
Title of pages
For on-page optimization, you would find titles to be pretty important. Since these would show up at the top of the browser and would also often be used by search engines in search engine results, you would have to make sure that it would be successful in catching the interest of the visitors. In addition, you would find the title to be a pretty good place for keywords as well. In order to be successful, you would have to make sure that the title would be to the point and direct. You would also have to keep in mind that each page title would be unique so that your visitors would not get confused.
In the case of URLs, you would find that a lot of website designers would not seem to pay much attention to it. By just working on the surface, you would find these links to be an alphabet soup when you would go to deeper pages. On the other hand, each of them would seem to change dynamically every time you would visit your website. As a result, it would become quite difficult for the bots to monitor your website. It would be because of this reason that you would need to make sure that your URLs would be search-friendly.
This is a description which would show up in the code of the page. As such, you would have to make sure that every page on your site would have its unique meta description tag. This would often be used to describe the page when it would be listed in the search engine result. It would also be because of this reason that you would have to make sure that your meta description would be relevant to your website.
The content is actually considered to be the most important bit. Regardless of what product or service you would be selling, you would have to make sure that the content would be relevant to each page. In addition, you would also have to make sure that it would read smoothly and would be understandable to the mass audience. It would also seem like a good idea to link your content with other sites, where it would be relevant and legit. By doing so, you would be able to increase the trust factor of your website. In addition, you should also not forget to update your content from time to time in order to keep things fresh and interesting.
When thinking about doing work on your website, you would have to keep in mind Google algorithms, amongst other things. This is because rather than having to browse through millions of web pages, you would like to get the answer within a short span of time. Algorithms are something which would be able to help you do just that.
So, when thinking about ranking your website, it would be important that you try to gather information about Google algorithms as much as you possibly can. By being armed with all this relevant knowledge, you would be able to perform your work in a more effective manner. In addition, you would also be able to reduce the risk of running into trouble with the law anytime soon.
First things first, it would be a good idea to get the basic things out of the way. Google’s algorithm would basically be a series of complex computer programs that would be used to rank websites. In addition, it would also help to determine which ones would be displayed in the search engine results. Hence, you would find the goal of Google’s algorithm to be quite simple as well. For every person who would perform a search, they want Google would like to send a list of the most relevant websites that would answer their question. All of this would be done within a couple of seconds so that you would not have to wait long.
Even though this tends to remain a huge mystery, it would still be possible to understand them by taking a look at a couple of things that they look out for when ranking websites. Some of these would be as follows:
Quality of the content which is being posted on the website
Freshness of the content i.e. how frequently the content gets updated
Quality and number of websites that would be linked to the site
Terms or keywords used on the site
Age of the website
Location of the business and searcher
Amount of time that people usually tend to spend on a website.
By taking a look at this list, you would be able to understand that there would be a lot of different things that you would be able to do in order to boost your search rankings.
As Google would learn more about how people tend to look for information, they would update their algorithm accordingly. This is because it would help them to improve the way they would order the websites on the list. In other words, it would refer to a change in the way the computer program would crawl the websites and determine which ones would need to be posted in the search engine results pages.
How frequently does that happen?
In the old days, Google’s algorithm was updated every couple of months. However, with the degree of competition increasing with every passing day, the updates tend to be becoming more frequent. The scary part is that most of these would not be publicly announced as well. So, if you would like to maintain your current ranking, you would need to update your website on a continuous basis and add fresh content.