There are a lot of different mediums for advertising and it is impossible for any business, big or small, to use all of them. This is why businesses have to carefully consider which advertising medium they should be using. If you are feeling overwhelmed by the choices available, there are a number of points that you should consider which will help you decide.
Use A Limited Number Of Mediums
A lot of people assume that you need to use a lot of different advertising mediums to get the results that you want. The problem with this strategy is that it is unsustainable and this is something even the largest multi-national companies are aware of. It is better to focus your advertising on 2 to 3 principle mediums because you have a better chance of dominating the market.
When looking at advertising mediums, you should never depend on one form only as this is risky. If there is any problem with the medium, you will not be able to get your message to potential customers. You should consider using mediums that work independently, but also complement each other.
Think About The Cost
One of the factors that you have to consider when looking at advertising mediums is the cost of using them. One of the reasons why you cannot advertise on too many mediums is that it would cost your business too much to have a good presence on all of them. Additionally, there are some advertising mediums which are more expensive to use than others and you have to consider this.
Print media and television are generally the most expensive advertising mediums to use. Online advertising is considered the cheapest and you need to keep this in mind. If you have a small advertising budget, you need to look for cheaper mediums where your money will give you more exposure and a better return on your investment.
Complete A Competitors Analysis
There are many business owners who think that if they advertise on mediums that their competitors are not using they will increase their chances of success. This is not actually the case because there is a reason why all of your competitors are advertising on a certain medium. If all of your competition is advertising on Facebook and no-one is using print media, the reason could be that your target audience is on Facebook.
Most consumers will look for information about businesses in a place where they will get a lot of information. If you are not appearing with your competition on these mediums, you are going to miss this opportunity. Of course, you will have to be creative in your marketing when you enter a saturated medium, but if you apply a decent amount of your budget to the advertising you should see results.
Know Where Your Customers Are
One of the most important factors to consider when choosing an advertising medium is where your customers are. There is no point in advertising on a medium that your customers are never going to see. This is why you need to complete research into your target audience.
The research that you complete should look at where your customers spend the majority of their time. You also need to look at where your customers search for information about the products and services that your business has to offer. If your customers spend most of their time on Facebook it would make no sense to advertise in magazines instead.
Choosing the right advertising medium is important if you want to see positive results. These are some of the factors that you need to consider when looking at different mediums to advertise your business.
If you are new to local SEO, you might be wondering how you can improve your strategy and dominate the results. It is important that you rank well in local SEO because of the limited number of results that appear at the top of the general search results. Fortunately, there are a number of tactics that you can use to help boost your local SEO strategy and ranking.
Get Your Citations Right
When you work with local SEO, you need to have citations which are listings of your business across the internet. These citations play a vital role in determining your credibility as a business and you need to get them right. You need to know where to list your business as well as how you should be listing it.
You should list your business on the main online directories such as Yelp and Citysearch. You also need to look at other respectable local directories and list your business with them. Smaller niche directories should also be used, but you need to ensure that they have good standings with the search engines.
When listing your business, you need to use a single format for the address, name and contact information. This format should match the one used on your business website. Consistency is vital if you want the search engines to find the citations.
Get A Google My Business Account
A Google My Business account is free to open and you need to get one. GMB is considered to be a directory, but it is much more than this. With one of these accounts, you will be able to claim your location on Google maps and it will increase your exposure because you can rank in the local three-pack.
When you open your Google My Business account, you will have to complete a verification process. This process will include having a pin sent to the physical address of your business. This is done by Google to verify that your business is at the address that you state and your account will not be active until the verification has been completed.
Once you have completed the verification, you need to look at optimizing your account. To do this, you need to have a solid description of the business, choose the right categories, including your working hours and any other relevant information. You will also want to upload images of the business and your products. It is generally recommended that you upload at least 3 images to the account.
Get Online Reviews
Online reviews matter when it comes to local SEO and you need to ensure that you have reviews for your business. Studies have shown that approximately 84% of consumers will trust online reviews as much as personal recommendations and 7 out of 10 consumers will leave a review if asked. More and more consumers are also looking at the reviews of a business before they buy their products or use their services.
While it is important to get reviews, you should also look at responding to all of them whether they are good or bad. When you respond to the reviews, it shows your customers that you care what they think. You will also be able to address any issues that people might have which results in them leaving a bad review.
There are 2 places that you should focus on when getting reviews. The first is your Facebook page and the second is your Google My Business account. People will turn to social media to find information about a business, but reviews on your GMB account will show up when your business appears in the search results.
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