One of the main keys to business in this digital age is online advertising and marketing.
Your company can not afford to have an online presence. Your competition will catch up to you and pass you. If you are left behind it is much harder to catch up than have a maintenance mindset.
If you are pro-active in your business then you know that one step at a time is the way to go. This means that having someone that constantly maintains your listing is better for the long-term health of your business and we all know that health is important.