When it comes to running and owning a brick and mortar business, one aspect of the daily operations that must not be overlooked is your digital footprint. This is especially true for hiring an SEO expert to ensure that your website and/or blog are going to be viewed by the general public. Without proper exposure, your business is going to suffer. You can have the best content in the world but if no-one sees it, it will not make a difference to your business.
What is SEO?
Now, what is SEO and what does it stand for. It stands for search engine optimization and to put it as simple as possible it means to have all of your information that is about you to be consistent. If there are 50 websites that have your information listed on it and 30 of those sites have incorrect information then you have a problem. An SEO agency will go and find these sites and get this information corrected so that your business can rank more easily. If Google is confused with this information then they will not rank your site where you want it to be.
What is the purpose of SEO?. Simply, it is employing a variety of techniques to optimize your rankings when people use search queries specifically related to your business. By choosing the best keywords and improving your online presence and getting your website seen by customers who are interested in the products and services that you are offering.
Nothing could be further from the truth but, some business owners make the mistake of thinking that they don’t need to worry about their online reputation because they own a brick and mortar business. However, this can lead to customers having negative results when they search for your store or your blog or even website pages because they weren’t properly optimized. Since so many people use the internet today to find new companies, even local ones, you are missing out on valuable new leads if you don’t have your site optimized for search engines. Just think of the lost revenue when someone is frustrated by your site and goes to your competitors.
Another mistake that business owners can make regarding search engine optimization is that they can do it on their own. Unless you own an Edmonton SEO company and are an expert yourself, this is probably going to have moderate to fair results at best, and disastrous results at the worst. For instance, if you inadvertently use “black hat SEO” techniques for your site, you could end up losing out on ranking altogether.
When you hire someone who knows search engine optimization, they already have the knowledge of the appropriate techniques, as well as which ones to avoid. The money you invest in hiring an SEO agency to handle your website and blog will pay off in the end because they have the knowledge and experience to boost your rankings and keep them up at the top for a long period of time.
Find an expert who works in your community and get started on improving your online presence today like Align Digital Marketing. This is an essential aspect of business operations that you should take care of from the start if you want your new or existing company to thrive.