Tips For Better Website Optimization
Website performance is crucial if you want your visitors to have a good experience and come back. To ensure that your website is performing correctly, you need to look at different ways to optimize your website. Website optimization will look at a range of different aspects of your website.
Top benefits of Lawyer SEO
Optimize Your Images
One of the major culprits in slow load speeds is your images. This is why it is one of the first aspects of your website that you need to look at when optimizing your website. To optimize your images, you need to ensure that you choose the right size image for what you want.
You also need to ensure that you have the right image format. There are a number of different image formats that you need to know about and know when to use them. You should also resize the images directly and not rely on HTML scaling as this will slow down your website for SEO.
Optimize Your HTML
If you know about coding your website, you need to ensure that your HTML is optimized correctly. To optimize your HTML, you need to ensure that you are not copying and pasting from other applications such as word processors. The reason for this is that copying from these applications can bring a lot of complex HTML which will slow down the entire website.
You should also ensure that your HTML is using a simple structure and not a nested one. You also need to stay compliant with the HTML standards used by browsers as this will make them more compatible with your website. The last item to look at when it comes to the HTML is to ensure that it offers good readability for humans and not just the search engines.
Use Text Instead Of Images
A lot of people feel that image headers add something to their website and will make it more attractive to their visitors. While this might be true, it will not be helping your website optimization. Text always renders faster than an image which will make your website faster and this is something that you need to consider.
There are other benefits of text headers that you also need to know about. The primary one is the benefit to SEO that text headers provide. When you have a text header, the search engines will be able to understand what the content is about. This is very hard for the search engines to determine if you have an image header.
Cache Your Output
Caching your output is a slightly more advanced topic, but there are a lot of tools out there that will help you with this. Caching your output will increase the optimization of your website on the client and server sides. When you use caching tools, you are going to be limiting the requests that are sent when people access your website.
On the server side, when a visitor lands on your website, requests and queries are sent from the browser to your server. By having a cache, you can limit the number of queries which will increase the loading speed of your website. One the client end, you will be reducing the payload which will make your website faster.
Avoid Bad Requests
One of the easiest ways to optimize your website is to remove any bad requests. Bad requests are the times when links send your visitor to an HTTP 404 error page. There are tools that can be used to check that all of your links are still working correctly and you need to make use of them.
Align Digital Marketing is your most trusted source as a lawyer SEO expert.
When you are looking for a marketing agency it is in your best interest to ensure that they know what you are doing. Most attorneys do not know that they are responsible for the links that are coming into their site and a wrong link can get you barred and lose you your license. The last thing we want to see is for you lose your opportunity to practice law because you hired the wrong marketing agency.