When you create a website, people will tell you that you need to have a way of analyzing the data from the website. To gather and analyze website data, most people will turn to Google Analytics because it is powerful and free. However, you might not know how to get the most out of Google Analytics if you are new to using it. There are certain tips and tricks that you should know to ensure that you get what you need from the data.
Use Long-Term Statistics
Google Analytics uses a default display of 30 days which gives you a fair view of how your website is doing. This is ideal for checking how your newer pages are doing and which topics on your website are thriving. However, you might want to look at some longer-term statistics as well.
When you expand the data to the last 3 to 6 months, you will be able to pick up a lot of other information that you might have missed. The most important is the larger trends that your website is subject to. You will also be able to see your long-term growth and when there are spikes in user activity.
Look At Visitor Activities
A lot of beginners make the mistake of only looking at the total number of visitors or which page are getting the most views. While this is important, it should not be the only aspect of your analytics that you consider. You also need to look at how these people are finding your content and how they are interacting with it.
The pieces of information that you should pay attention to include the bounce rates, the entrances, and the exit percentage. The entrances will tell you the number of visitors that enter your website on a specific page. This could be your homepage or a blog post.
The bounce rate and exit percentage are actually very similar, but there is a single defining factor that you need to know about. The bounce rate looks at the number of users who land on a specific page and then leave without looking at any other pages on the site. The exit percentage will look at the number of people who have left your website after looking at the page but also looking at other pages before exiting.
Consider The Audience Location
Google serves a lot of different countries and it can be interesting to see where you rank within these foreign search results. Google Analytics provides a map which tells you where in the world your visitors are. Darker shades on the map show higher numbers and you may be surprised at the number of foreign visitors that you get.
This information is practical as well as interesting as you will be able to see which new markets you should focus on. If you have a lot of foreign visitors, you might want to consider using tools that translate your content into different languages. This can increase the interaction with your foreign visitors and enhance your conversions.
Check The Web Browsers
Google Analytics will tell you a lot about how people are viewing your website including the browser they use, the operating system and the type of device they use. When you look into this information, you might find that people using certain browsers such as Microsoft Edge are abandoning your website faster than those using Chrome. This could be due to a bug in the layout which affects one browser and not another.
You also need to consider the devices that are being used. If you find that mobile devices have a low interaction rate, your website design might not be working correctly on smaller screens. This data can help you tweak the website to ensure that every visitor has a good experience.