In terms of keyword density, there would be a lot of questions that would pop up in your mind. Even though there would be other things that you would need to keep into account, keyword density would also be something that would matter.
If you would not find yourself to be familiar with the concept of keyword density, a small and simple definition would definitely be helpful. To keep things simple, keyword density would be the number of specified keywords that you would need to include in your article. This is something which would be represented in the form of a percentage.
Even though there would be no specific criteria for this, it would be recommended by experts that you keep your keyword density somewhere between 2 and 4 percent. Even then, this would not need to be followed in all the cases. This is because you would be able to find tons of articles which have managed to become popular with a very low density of keywords in them.
Do search engines care about keyword density?
Yes, search engines do tend to care about keyword density. However, you would find this short answer to not be satisfactory. The reason why search engines tend to care about keywords is that it would help them to identify what your article would be about. However, you should not believe that the higher the keyword density, the better your article would be able to rank in search engine results. If you would be holding on to this belief, then it would be completely incorrect. This is because these kinds of articles would have no numeric value.
Therefore, if you would be thinking of ways in which you would be able to rank your page well with keyword density, there would be a couple of strategies that you could keep in mind. These would be as follows:
You should always choose a long-tail keyword. This is because short-tail keywords would just not be that helpful to get your posts to rank well
You should use keywords in headers inside the post. But you should keep them under a limit
You should not have to worry yourself sick about the ideal keyword density. This is because nothing like that actually seems to exist. In fact, you should stick with a limit which would be suitable for your post
Try to focus on a single keyword rather than including different kinds in your article. In addition to helping you write better, it would also help the search engine to rank your post well.
Thus, if you would like your article to rank well, you would have to keep it plain and simple as this always seems to be the best approach. Even though you might be tempted to stuff your article with various keywords, it would be highly advised that you do not go ahead with it. In addition to making your article highly confusing, there is no way that you would be able to achieve success with it.
When thinking about doing work on your website, you would have to keep in mind Google algorithms, amongst other things. This is because rather than having to browse through millions of web pages, you would like to get the answer within a short span of time. Algorithms are something which would be able to help you do just that.
So, when thinking about ranking your website, it would be important that you try to gather information about Google algorithms as much as you possibly can. By being armed with all this relevant knowledge, you would be able to perform your work in a more effective manner. In addition, you would also be able to reduce the risk of running into trouble with the law anytime soon.
First things first, it would be a good idea to get the basic things out of the way. Google’s algorithm would basically be a series of complex computer programs that would be used to rank websites. In addition, it would also help to determine which ones would be displayed in the search engine results. Hence, you would find the goal of Google’s algorithm to be quite simple as well. For every person who would perform a search, they want Google would like to send a list of the most relevant websites that would answer their question. All of this would be done within a couple of seconds so that you would not have to wait long.
Even though this tends to remain a huge mystery, it would still be possible to understand them by taking a look at a couple of things that they look out for when ranking websites. Some of these would be as follows:
Quality of the content which is being posted on the website
Freshness of the content i.e. how frequently the content gets updated
Quality and number of websites that would be linked to the site
Terms or keywords used on the site
Age of the website
Location of the business and searcher
Amount of time that people usually tend to spend on a website.
By taking a look at this list, you would be able to understand that there would be a lot of different things that you would be able to do in order to boost your search rankings.
As Google would learn more about how people tend to look for information, they would update their algorithm accordingly. This is because it would help them to improve the way they would order the websites on the list. In other words, it would refer to a change in the way the computer program would crawl the websites and determine which ones would need to be posted in the search engine results pages.
How frequently does that happen?
In the old days, Google’s algorithm was updated every couple of months. However, with the degree of competition increasing with every passing day, the updates tend to be becoming more frequent. The scary part is that most of these would not be publicly announced as well. So, if you would like to maintain your current ranking, you would need to update your website on a continuous basis and add fresh content.