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How To Establish Your Business As An Authority Online

When it comes to your brand online you need to establish yourself as an authority.

How you may ask?

It is actually quite simple but takes a lot of time and needs to be done in a very strategic way. If you do not do it correctly it could hinder your chances of ranking your business at the top of the search results.

Contact a professional marketing agency and if they are good at their job then they can handle this sort of task for you. Your time is better spent on making money while their time is used to bring you money in the future.

Posts

Business, Digital Marketing Tips, Local Business Tips

How To Get The Most Out Of Google Analytics

Getting The Most Out Of Google AnalyticsLocal business statistics

When you create a website, people will tell you that you need to have a way of analyzing the data from the website. To gather and analyze website data, most people will turn to Google Analytics because it is powerful and free. However, you might not know how to get the most out of Google Analytics if you are new to using it. There are certain tips and tricks that you should know to ensure that you get what you need from the data.

Use Long-Term Statistics

Google Analytics uses a default display of 30 days which gives you a fair view of how your website is doing. This is ideal for checking how your newer pages are doing and which topics on your website are thriving. However, you might want to look at some longer-term statistics as well.

When you expand the data to the last 3 to 6 months, you will be able to pick up a lot of other information that you might have missed. The most important is the larger trends that your website is subject to. You will also be able to see your long-term growth and when there are spikes in user activity.

Look At Visitor Activities

A lot of beginners make the mistake of only looking at the total number of visitors or which page are getting the most views. While this is important, it should not be the only aspect of your analytics that you consider. You also need to look at how these people are finding your content and how they are interacting with it.

The pieces of information that you should pay attention to include the bounce rates, the entrances, and the exit percentage. The entrances will tell you the number of visitors that enter your website on a specific page. This could be your homepage or a blog post.

The bounce rate and exit percentage are actually very similar, but there is a single defining factor that you need to know about. The bounce rate looks at the number of users who land on a specific page and then leave without looking at any other pages on the site. The exit percentage will look at the number of people who have left your website after looking at the page but also looking at other pages before exiting.

Consider The Audience Location

Google serves a lot of different countries and it can be interesting to see where you rank within these foreign search results. Google Analytics provides a map which tells you where in the world your visitors are. Darker shades on the map show higher numbers and you may be surprised at the number of foreign visitors that you get.

This information is practical as well as interesting as you will be able to see which new markets you should focus on. If you have a lot of foreign visitors, you might want to consider using tools that translate your content into different languages. This can increase the interaction with your foreign visitors and enhance your conversions.

Check The Web Browsers

Google Analytics will tell you a lot about how people are viewing your website including the browser they use, the operating system and the type of device they use. When you look into this information, you might find that people using certain browsers such as Microsoft Edge are abandoning your website faster than those using Chrome. This could be due to a bug in the layout which affects one browser and not another.

You also need to consider the devices that are being used. If you find that mobile devices have a low interaction rate, your website design might not be working correctly on smaller screens. This data can help you tweak the website to ensure that every visitor has a good experience.

 

 

About the author:

Align Digital Marketing

17344 107 Ave NW Edmonton Ab T5S 1E9

https://www.aligndigitalmarketing.com

Philadelphia SEO

search engine optimization company

March 2, 2018/0 Comments/by Admin
Attorney Marketing Tips, Digital Marketing Tips, Local Business Tips

The Basic Rules Of Search Marketing For Attorneys At Law

The Basic Rules Of Search Marketing For Attorneys At LawLawyer Search engine optimization

Search marketing can bring you a lot of paying customers, but it can also ruin you. This is why you need to understand the basic principles of Lawyer SEO that will enable you to set up and run successful and profitable search marketing campaigns. Once your profitability goals become clear, you’ll be one step closer to achieving them.

Let’s see what you need to know about:

search marketing, website, and ads optimization, and conversion rates.

In search marketing, you have your ads displayed in the search engines of your choice. Whenever someone searches for one of the keywords you’re bidding on, your ad is going to be displayed on the results pages. Some of these users will click on your ad, and get redirected to your landing page. You only pay for these actions. If nobody clicks, you don’t have to pay a dime. However, the main point is to entice search engine users to click on your ad more often than on the ads of your competitors.

Attorney Search Engine Optimization

When bidding on keywords, you should ensure you stay profitable as ad costs for the law profession are extremely expensive. If, for instance, you spend $200 on an ad, you need to make a net profit of at least $200 to break even. Anything below this level will have a negative impact on your bottom line. Unfortunately, you may need to run a few test campaigns to start with, in order to determine the optimal bidding amounts. The problem with very low bids is that your ads won’t show up frequently enough to bring you the desired sales volumes. On the other hand, bidding more than what you can afford will generate a lot of sales, but no profit. You have to find the middle way, hence the need for ongoing testing and tweaking. This is why we recommend doing SEO for lawyers to get the best value for each dollar spent.

The other basic rule of search marketing is split testing. You have to conduct split tests for all your headlines and ad copy versions, as well as for your landing pages. Split testing can help you improve the conversion rates of your website, turning average campaigns into profitable ones. To make it clear, imagine that two websites invest $100 each in their search marketing campaigns. One of them scores a 2% conversion rate, while the second one scores 4%.

This means the first website will get two sales for every 100 website visitors, while the second one will get four sales for the same number of visitors. Since both websites have spent the same budget to get the 100 visitors, it’s easy to see that the second one has made a better use of this search marketing budget.

By improving your conversion rates, you can earn more money without increasing your marketing budgets.

Last but not least, you need to permanently keep tabs on your campaigns. You have to watch your positions, and tweak your bids to maintain them. As the search marketing landscape is very dynamic, ignoring what happens with the SERPs may cost you a lot. Your competitors don’t sleep, so you need to stay alert and be ready to take action whenever you notice a change that may affect your traffic volumes.

The best way to handle search marketing is by outsourcing it to an expert. Digital marketing agencies like Align Digital Marketing have the skills to set up and run profitable campaigns. They also have proven methodologies to conduct relevant split testing activities, and to adjust various parameters to improve website conversions. Besides, by hiring an agency, you can free up your valuable time, so that you can do what you know best, which is to run your business, to improve your products, and to cater to your customers. Why waste all this time trying to learn digital marketing, when you can use an expert to do all these for you?

 

About the author:

Align Digital Marketing

17344 107 Ave NW Edmonton Ab T5S 1E9

https://www.aligndigitalmarketing.com

Align Digital Marketing on Pinterest

attorney seo company

February 27, 2018/0 Comments/by Admin

Recent Posts

  • What Is The Best Type Of Online Marketing Available?
  • How To Properly Work On A Marketing Campaign
  • How You Can Benefit From Reputation Management
  • How To Get The Most Out Of Google Analytics
  • Choosing The Right Advertising Medium
  • The Basic Rules Of Search Marketing For Attorneys At Law
  • How To Establish Your Business As An Authority Online
  • How To Increase Your Website Conversions
  • 5 Reasons to Optimize Your Website
  • Why Local SEO Is The Best

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