Internet Marketing | Align Digital Marketing

How can Internet Marketing affect my business?

Internet marketing can have a huge effect on your business even if you are not doing any. If your competitors are doing marketing properly it makes the majority of customers go to their business and not yours.

Their website is found on the first page of Google and yours is not then the chances of you getting the job just dropped by 60% and if you are not on the second page then your chances just dropped by 100%.

Don’t let your competition crush your business.

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Articles, On Page SEO

Keyword Density For SEO Purposes

Keyword density

In terms of keyword density, there would be a lot of questions that would pop up in your mind. Even though there would be other things that you would need to keep into account, keyword density would also be something that would matter.

What is keyword density?

If you would not find yourself to be familiar with the concept of keyword density, a small and simple definition would definitely be helpful. To keep things simple, keyword density would be the number of specified keywords that you would need to include in your article. This is something which would be represented in the form of a percentage.

What would be an ideal keyword density?

Even though there would be no specific criteria for this, it would be recommended by experts that you keep your keyword density somewhere between 2 and 4 percent. Even then, this would not need to be followed in all the cases. This is because you would be able to find tons of articles which have managed to become popular with a very low density of keywords in them.

Do search engines care about keyword density?

Yes, search engines do tend to care about keyword density. However, you would find this short answer to not be satisfactory. The reason why search engines tend to care about keywords is that it would help them to identify what your article would be about. However, you should not believe that the higher the keyword density, the better your article would be able to rank in search engine results. If you would be holding on to this belief, then it would be completely incorrect. This is because these kinds of articles would have no numeric value.

Keyword density strategies to rank well:

Therefore, if you would be thinking of ways in which you would be able to rank your page well with keyword density, there would be a couple of strategies that you could keep in mind. These would be as follows:

You should always choose a long-tail keyword. This is because short-tail keywords would just not be that helpful to get your posts to rank well
You should use keywords in headers inside the post. But you should keep them under a limit
You should not have to worry yourself sick about the ideal keyword density. This is because nothing like that actually seems to exist. In fact, you should stick with a limit which would be suitable for your post
Try to focus on a single keyword rather than including different kinds in your article. In addition to helping you write better, it would also help the search engine to rank your post well.

Thus, if you would like your article to rank well, you would have to keep it plain and simple as this always seems to be the best approach. Even though you might be tempted to stuff your article with various keywords, it would be highly advised that you do not go ahead with it. In addition to making your article highly confusing, there is no way that you would be able to achieve success with it.

About the author:

Align Digital Marketing

17344 107 Ave NW Edmonton Ab T5S 1E9

https://www.aligndigitalmarketing.com

https://www.youtube.com/channel/UCVuFzfILhCh0ZiLeMt4qfEQ

Edmonton SEO consultant

marketing

February 17, 2018/0 Comments/by Admin

Advertising, Marketing, Search Engine Optimization

The Importance Of Marketing In The Online World

If you’re hoping to make a career for yourself through one of the internet’s many platforms, you’re already well ahead of the curve. There is a literal ocean of opportunity out there when it comes to the online world, but it’s not as easy as staking your claim and letting all of the success fall in line. There are no true “get rich quick” schemes here. As with anything, you have to put in a lot of effort if you’re really going to get off the ground. That doesn’t mean it has to be hard, however!

Avoiding The Rookie Mistakes

One of the biggest issues holding many would-be internet entrepreneurs at bay is a lack of full investment. That’s true not only of the money spent on resources but time and study as well. It’s a common folly to assume that a website can merely be published or a series of videos uploaded and little more. If you’re looking for some form of overnight success, that’s just as rare online as with any other medium. You have to really dig in and put every effort towards making sure your projects reach as large of an audience as possible. This is precisely where marketing comes into play!

The Internet Is Simply Too Big Without It

The only guaranteed way to draw a reasonable amount of attention to anything you post online is through marketing. Just think for a second how vast the internet really is! There are innumerable websites, videos, images, blog posts, articles, and social media profiles out there, and each one is clamoring for as much attention as it can possibly receive. To assume that your own efforts will ever rise to the top is unfortunately unrealistic. It may happen in some cases, but any such story is very much the exception to the rule.

With that in mind, you may as well embrace the need to market and promote your work full force. That means doing everything you can to get the word out. Start engaging social media campaigns, create an e-mail newsletter list, and invest in a professionally crafted search engine optimization overhaul for any sites you own. Despite it all seeming simple enough, the effort required is certainly nothing to brush to the side. If you can dedicate yourself and put the effort forth, however, you may finally find the success you’re hoping to achieve.

The internet has provided a voice to countless individuals that would have struggled to receive the spotlight otherwise. It has launched the careers of authors, musicians, filmmakers, journalists, actors, entrepreneurs, and so many others, and it has even provided the means for legitimately rewarding passive income thanks to the likes of affiliate programs and advertising. Very few of those successes happened at random, however. Each one is at the very least tied to someone that was passionate about what they were doing. So, whether it’s a series of videos or a website with editorial content or blog posts, make sure your online efforts are something you care about, and then market them like crazy to reach your audience!

The top SEO company Edmonton does a great job of doing this sort of work.

Marketing The Right Way

Do Marketing The Right Way Every Time

You have to be careful when you do marketing for your company. It’s easy to mess this up if you’re new to it and don’t know how to build a campaign. Luckily, this advice can be used to help you come out of this with a stellar marketing campaign.

independent seo consultant

The first thing you need to think about is whether you have time to work on an ad campaign. If you’re not able to work on this because you’re busy with your business, you need to hire someone to help. There are ad agencies out there that do great work, just make sure you’re researching who you’re working with before you hire them. You don’t want to waste your money on an agency that is known for doing bad work. Take time to really get to know what their past work is like and you can see who is good and who needs a little more work before you work with them.

A marketer needs to know how to work with a target audience. You can’t just advertise to the whole world all at once and hope that you get some bites. You need to narrow down who you’re going to advertise to so you can find out where they hang out on the internet and then reach out to them there. That way, you’re not wasting your time trying to show ads to people that are just going to ignore them because they don’t care about the service or product.

Search Engine Marketing
Social Media Marketing
Off-Line Marketing

When building up an ad campaign, make it a point to do your best to make customers happy. You’re going to, hopefully, start to get more customers through your efforts and if you can’t make them happy then that leads to negative reviews. It’s important that you work hard to make people happy even if they are being difficult with you. For instance, if someone wants a refund and it’s not really your fault they didn’t like what they got because they made the wrong choice, you should just give them the refund instead of arguing with them.

Do you have enough people on your staff to work with the influx of customers you’re going to get when you start to advertise to people? You don’t want to get swamped with orders or people wanting to use your services only to have to turn some of them away because you don’t have enough time to work with any of them. You may want to hire more people to work for you before you start up your ad campaign. That way, you’re ready for the influx of customers and know that you can make each of them happy with your services.

You now know a little more about marketing and how to make it work for you. There is a lot to it, so you have to learn all you can before you start. That, or you can always hire an agency to do the work for you!

Edmonton search engine optimization services

About the author:

Align Digital Marketing

17344 107 Ave NW Edmonton Ab T5S 1E9

https://www.aligndigitalmarketing.com

https://www.linkedin.com/company/18426821/

SEO company

February 2, 2018/0 Comments/by Admin

Advertising, Business, On Page SEO

How To Use Advertising To Your Advantage

You’re going to want to use advertising to reach out to potential customers. There are a lot of people out there with great companies that just aren’t doing well because they don’t know how to advertise. You don’t have to be like them if you follow this advice.

optimize for advertising

One thing you can do to advertise is you can have a contest that you set up where the winner gets money or a product of some kind. People will basically advertise for you for free when you have a contest if you do it right. For instance, you can tell your social media followers that if they share your post with other people then they will be able to enter the prize drawing. That spreads your company out and makes it easier to get more customers in the end.

You can use a website to advertise to people. If you do this right, then you’re going to find that you can make a little money on your website through ads. Even if your website is basically an ad for your products and a place where people can buy them, you can make money off of showing ads for other companies on your site. Look into things like AdSense and you’ll see that if your site gets a lot of visitors, you can make money on them as long as you get a lot of website visitors on a regular basis.

You can pay for ad space on a social media site so that people can see your ads that are likely to be interested in what you have to offer. You just have to make sure you know what you’re doing when you sign up for the ad program because if you send out ads that are not effective, you are wasting your money. Sometimes, it’s a good idea to pay someone that does social media marketing to do the ad work for you. They know what works as long as you pick out an agency to help that has a lot of experience.

The three most current forms of advertising are:

Pay Per Click
Social Media
Search Engine Optimization

If you’re not wanting to advertise online or you want to add in advertising offline to your arsenal, you need to know how to reach out to people in your local area. You can, for instance, buy space on a billboard that people drive by that has an ad on it that leads people to your website or to contact you if they think your product or service is interesting. When you advertise, make sure that your message is short and to the point so people don’t just ignore it because it takes too long to read over. People nowadays have short attention spans whether they are online or not.

When you get advertising done right, you’re going to be happy with the number of customers you start to get. You just have to find out more about your customers and then advertise to them where they are likely to be getting their entertainment from or where they tend to be in general online or offline.

best SEO company Edmonton

About the author:

Align Digital Marketing

17344 107 Ave NW Edmonton Ab T5S 1E9

https://www.aligndigitalmarketing.com

https://www.pinterest.ca/aligndigitalmarketing/

SEM

February 2, 2018/0 Comments/by Admin

Business, On Page SEO, Search Engine Optimization

Make SEO Work For You

Before you can use SEO, you have to learn how to work with it in the right way. There is a lot to search engine optimization and you don’t want to make mistakes. The good news is that you can learn more about this here so you have a good foundation to start on.

Alberta seo consultant

You’re going to have to find tutorials and/or books on the subject of search engine optimization that are up to date. If the research materials you get are old, then there’s no telling if the information in them will still work out that well for you. It’s better to find up to date information that’s at least from the past year if you want to learn the right way to do things. Search sites like to change how they rank sites, so older information may end up not working out the way you thought it would.

Search Engine Optimization

With search engines, you can’t use too many keywords on your website. This is called keyword stuffing, and it’s going to end up getting your site’s ranking knocked down a few spots if you do it. There are other mistakes that you can make that can cause your site to do poorly in search results. That’s why when you learn something about search engine optimization, you should look it up to make sure other people are using it to their advantage. You don’t want to trust what one person says works because they may not be telling the truth or even know that the method doesn’t work.

Search Marketing

A good amount of keyword research should be done before you put anything on your website. Think of a keyword as what a person would type into a search engine. For instance, if your website is about widgets, then you want your keywords to be “widgets for sale” or something similar. When you think about keywords, you should look them up to see how popular they are and how many websites are there for you to compete with. You can rank for keywords more easily if the sites that come up are a little outdated.

You may not have a lot of time to come up with content for your website. Luckily, you can pass on the keywords to people on writing websites and they can come up with posts for you to put on your site. For instance, if you have a need for homepage text, you can go to a writing website that lets you get content and you can ask someone to write you an article that uses a keyword a certain number of times. A lot of the time content is cheap to get written, but it’s good to pay a little extra if you can to get extra quality.

When you work with #1 Edmonton SEO company, you can be sure that you’re doing things right if you follow the tips you were just given. You want to start slow with this and work your way into getting an understanding of everything. That way, you get good results.

About the author:

Align Digital Marketing

17344 107 Ave NW Edmonton Ab T5S 1E9

https://www.aligndigitalmarketing.com

https://www.youtube.com/channel/UCVuFzfILhCh0ZiLeMt4qfEQ

SEO

January 26, 2018/0 Comments/by Admin

How can Internet Marketing affect my business?

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