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Local Edmonton Businesses Need SEO Services

What is the first thing that you do when you have a question to which you do not know the answer to? That’s right you ask someone close by if they know and then you Google it. It is such a common term nowadays and the answers are literally at your fingertips.

That is where you want your business to be found when someone has a question about the services that you and your competitors sell or offer. Having your site ranked in the #1 organic spot is the best chance of your business being selected to provide these services or products. Having a company that does search engine optimization for your business is your best chance of ranking.

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How To Increase Your Website Conversions

How To Increase Your Website Conversionswebsite optimization company

Website conversions are something that all website owners need to consider. These conversions are when a visitor completing your desired action which could be purchasing something or signing up for your newsletter. The problem is that many people have issues with getting the conversions that they want or need. This is why you need to learn how to improve your website conversions.

Have Compelling Conversion Buttons

If you want to increase your website conversions, you need to have a compelling call to action buttons. Your desired action cannot be hidden in a run of the mill hyperlink because this will not compel anyone to complete the action. Of course, you will need to consider what these buttons need to look like and where they should be placed.

Most experts state that the best place for these buttons is above the fold of the website. The fold of the website is where the screen ends when you first land on the page. If the user has to scroll through your content to find the button, the chances of them completing the desired action will decrease.

If you are looking to have visitors contact your business by email or phone, you should have this information at the top of your page. Research has found that a visitor will look at the header of the website for this information before they look elsewhere. Making your buttons noticeable and easy to find will increase your website conversions.

Have Fast Load Times For All Pages

A lot of people underestimate the importance of fast page speeds when it comes to website conversions. If you have a page that loads quickly, visitors are more likely to stay on the page. However, if your website takes a while to load, the visitor is more likely to leave before the page has fully loaded and this will negatively impact your conversions.

Additionally, page load speed is one of the factors that the search engines look for when ranking website in the search results. Higher rankings will lead to better conversion rates because your website will be viewed as more credible and trustworthy.

Use Images Strategically

Adding an image to your webpage will increase the conversion rates, particularly if the page is text heavy. However, you do need to be careful with this because too many images can distract from the content. Using your images strategically to break up the text will make it easier for your visitors to digest the content and will ensure that there is no visual overload.

When placing your images, you need to ensure that they are linked to the content of the page. They should also be the right file type because large rich images will slow down your page loading speed. Too many small images around the page will also make it appear cluttered and lower the professional tone which will negatively impact your conversion rates.

Focus On Relevance

Relevance is a major factor when it comes to website conversions and is something that you have to focus on. You need to link the content to the desired action because asking people to contact you after you have provided them with unrelated content will not work. However, if you outline why people should use a business such as yours, you are more likely to see positive conversion rates.

When looking at relevance, you need to consider what your customers want to know as well. Having a website full of content that leads to your desired actions is important, but only when you are providing valuable information to your visitors.

 

About the author:

Align Digital Marketing

17344 107 Ave NW Edmonton Ab T5S 1E9

https://www.aligndigitalmarketing.com

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https://www.visualcv.com/digital-marketing

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Why Local SEO Is The Best

Why Local SEO Is The Best

One of the main functions of a company website is to generate more potential clients or customers for your business. The primary goal of SEO is to generate more traffic to your website. In order to reach these two parallel goals, it is necessary to take into consideration how people use the internet to find what they are looking for.

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Recent statistical data shows that most internet searches include a location name or “near me” in their search criteria. This is because people want to find services, products and other information that is easily accessible to them from where they work, live or socialize. Even on a global scale, destinations are entered for travel, business, and other reasons.

Local SEO providers are able to provide a better service to market your business and website according to your location rather than just by the function that the business serves. There are many different techniques used to achieve local search engine optimization:

1. Keywords

Keywords identification and usage in all content, URL’s and metadata is essential to improving search engine rankings. Adding a location name to your keywords is will drive more traffic to your website. A local SEO expert’s knowledge of the local and surrounding areas will allow them to market the business by adding different location names to your keywords while still maintaining the natural flow of the content and information that is being supplied.

2. Search Directories

Many people will go to search directories instead of using a search engine to find what they are looking for. Local SEO service providers will know which local, national and global search engines are best to list your business information. They will ensure that the business is reflected in the best light as well as that the details are correct and even update information on a regular basis in order to remain relevant.

3. The Competition

Every good businessperson knows that a knowledge of the competition is essential in order to give your business the edge. An SEO company that is able to use their local knowledge in order to scope out the local competition will have that edge.

This will allow them to hone their SEO techniques to focus on beating out the direct competition on the search engine ranking ladder. Basically, they will look at what other local businesses are doing to have better search engine rankings than you do and employ the same or similar methods to climb to the top.

4. Market Demographics

A good SEO consultant will be able to analyze your market demographic with regards to the services or products that your business provides. In other words, what type of people are most likely to use your services or buy your products in your area. The demographics relate to age, gender, culture, race, religion, etc.

Market demographics are very important when it comes to location. For example, if you are selling baby products in an area where the average population is retired, you need to change your marketing principles in order to attract this demographic rather than aiming your SEO and marketing campaigns at new moms.

5. Mobile Optimization

In the last few years, mobile device internet usage has exceeded that of traditional PCs and laptops. This means that more and more people are searching for what they want using their mobile phone or other devices on the go and when they need it rather than at a later time and date.

Your SEO expert in Edmonton will ensure that your website is optimized for mobile usage and that the optimization focuses on location. This will provide potential customers with instant information on where you are located and where to find you.

 

About the author:

Align Digital Marketing

17344 107 Ave NW Edmonton Ab T5S 1E9

www.aligndigitalmarketing.com

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Keyword Density For SEO Purposes

Keyword density

In terms of keyword density, there would be a lot of questions that would pop up in your mind. Even though there would be other things that you would need to keep into account, keyword density would also be something that would matter.

What is keyword density?web page optimization best practices

If you would not find yourself to be familiar with the concept of keyword density, a small and simple definition would definitely be helpful. To keep things simple, keyword density would be the number of specified keywords that you would need to include in your article. This is something which would be represented in the form of a percentage.

What would be an ideal keyword density?

Even though there would be no specific criteria for this, it would be recommended by experts that you keep your keyword density somewhere between 2 and 4 percent. Even then, this would not need to be followed in all the cases. This is because you would be able to find tons of articles which have managed to become popular with a very low density of keywords in them.

Do search engines care about keyword density?

Yes, search engines do tend to care about keyword density. However, you would find this short answer to not be satisfactory. The reason why search engines tend to care about keywords is that it would help them to identify what your article would be about. However, you should not believe that the higher the keyword density, the better your article would be able to rank in search engine results. If you would be holding on to this belief, then it would be completely incorrect. This is because these kinds of articles would have no numeric value.

Keyword density strategies to rank well:

Therefore, if you would be thinking of ways in which you would be able to rank your page well with keyword density, there would be a couple of strategies that you could keep in mind. These would be as follows:

  • You should always choose a long-tail keyword. This is because short-tail keywords would just not be that helpful to get your posts to rank well
  • You should use keywords in headers inside the post. But you should keep them under a limit
  • You should not have to worry yourself sick about the ideal keyword density. This is because nothing like that actually seems to exist. In fact, you should stick with a limit which would be suitable for your post
  • Try to focus on a single keyword rather than including different kinds in your article. In addition to helping you write better, it would also help the search engine to rank your post well.

Thus, if you would like your article to rank well, you would have to keep it plain and simple as this always seems to be the best approach. Even though you might be tempted to stuff your article with various keywords, it would be highly advised that you do not go ahead with it. In addition to making your article highly confusing, there is no way that you would be able to achieve success with it.

 

 

About the author:

Align Digital Marketing

17344 107 Ave NW Edmonton Ab T5S 1E9

https://www.aligndigitalmarketing.com

https://www.youtube.com/channel/UCVuFzfILhCh0ZiLeMt4qfEQ

Edmonton SEO consultant

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Local SEO

Local SEO

With the degree of competition increasing with every passing day, you would need to make sure that you would be able to survive and thrive in the long run. In that case, SEO would be something which you must have heard about. However, in order to expand your business, it would be advised that you focus your efforts on local SEO rather than going ahead with general SEO. Even though this would be a relatively new concept, you would be surprised to find out how popular it has become within a short amount of time.

Hence, if you would like to know more about how local SEO would be important to your business, continue reading below.

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High search rankings

If you would be running a business in the online world, you would be quite familiar with the importance of maintaining a high search ranking. While you would like to maintain your current spot for a long time to come, it would just be wishful thinking on your part. So, when people would be looking for information, either on Google or some other search engine, they would type in the most relevant set of keywords. In that case, if your website would not appear at the top of the search engine results, then it would be quite likely that you would not get many visitors.

It would be because of this reason that you should dedicate a lot of time and effort to local SEO. If you would not find yourself to be quite familiar with this term, it would be highly recommended that you get on with your homework and research right away.

Focus locally

In terms of creating and expanding your market, the best way you would be able to do that is by focusing on the local market. Even though it would be important to focus on general SEO principles, such as building links and choosing the right set of keywords, it would just not be enough. This is because you would be able to find that a lot of customers seem to be acquired locally. So, if you would like to do the same thing for your business, then you would have to focus on creating a strong local presence.

Tools and strategies

For all those people living around you, you would like to make sure that your website would be ranked high. Thankfully, Google and the other leading search engines seem to have made this task quite easy for you. With the various tools available at your disposal, you would be able to promote your presence to local searchers without facing too much difficulty. In order to make sure that this would happen, you would have to give plenty of information to the search engines regarding your business. Only in this way would they be able to locate you.

Thus, that would be all where local SEO is concerned. Even though this might be a change from your usual way of doing things, this would definitely be a good and profitable change.

About the author:

Align Digital Marketing

17344 107 Ave NW Edmonton Ab T5S 1E9

https://www.aligndigitalmarketing.com

Internet Marketing Expert Edmonton

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Local Edmonton Businesses Need SEO Services

Local Edmonton Businesses Need SEO Services

When it comes to running and owning a brick and mortar business, one aspect of the daily operations that must not be overlooked is your digital footprint. This is especially true for hiring an SEO expert to ensure that your website and/or blog are going to be viewed by the general public. Without proper exposure, your business is going to suffer. You can have the best content in the world but if no-one sees it, it will not make a difference to your business.

What is SEO?seo consultant in Edmonton

Now, what is SEO and what does it stand for. It stands for search engine optimization and to put it as simple as possible it means to have all of your information that is about you to be consistent. If there are 50 websites that have your information listed on it and 30 of those sites have incorrect information then you have a problem. An SEO agency will go and find these sites and get this information corrected so that your business can rank more easily. If Google is confused with this information then they will not rank your site where you want it to be.

What is the purpose of SEO?. Simply, it is employing a variety of techniques to optimize your rankings when people use search queries specifically related to your business. By choosing the best keywords and improving your online presence and getting your website seen by customers who are interested in the products and services that you are offering.

Online Reputation

Nothing could be further from the truth but, some business owners make the mistake of thinking that they don’t need to worry about their online reputation because they own a brick and mortar business. However, this can lead to customers having negative results when they search for your store or your blog or even website pages because they weren’t properly optimized. Since so many people use the internet today to find new companies, even local ones, you are missing out on valuable new leads if you don’t have your site optimized for search engines. Just think of the lost revenue when someone is frustrated by your site and goes to your competitors.

Rank Your Website

Another mistake that business owners can make regarding search engine optimization is that they can do it on their own. Unless you own an Edmonton SEO company and are an expert yourself, this is probably going to have moderate to fair results at best, and disastrous results at the worst. For instance, if you inadvertently use “black hat SEO” techniques for your site, you could end up losing out on ranking altogether.

When you hire someone who knows search engine optimization, they already have the knowledge of the appropriate techniques, as well as which ones to avoid. The money you invest in hiring an SEO agency to handle your website and blog will pay off in the end because they have the knowledge and experience to boost your rankings and keep them up at the top for a long period of time.

Find an expert who works in your community and get started on improving your online presence today like Align Digital Marketing. This is an essential aspect of business operations that you should take care of from the start if you want your new or existing company to thrive.

 

 

About the author:

Align Digital Marketing

17344 107 Ave NW Edmonton Ab T5S 1E9

780-996-0043

https://www.aligndigitalmarketing.com

https://sites.google.com/view/aligndigitalmarketing/home

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