Advertising Archives - Align Digital Marketing - SEO Agency And Online Marketing Experts

Local Business Advertising

One of the main keys to business in this digital age is online advertising and marketing.

Your company can not afford to have an online presence. Your competition will catch up to you and pass you. If you are left behind it is much harder to catch up than have a maintenance mindset.

If you are pro-active in your business then you know that one step at a time is the way to go. This means that having someone that constantly maintains your listing is better for the long-term health of your business and we all know that health is important.

Posts

5 Reasons to Optimize Your Website

If you own an online business, you know how important it is to have a website that converts very well. Poor website conversion will lead to fewer sales, which means less money for your business. There’re many steps you can take to optimize your website so that it will generate more business. This article is going to go over five steps that you can take to optimize your website today.

Wordpress SEO Tutorials

Thorough Keyword Research

One of the first steps you can take to optimize your website is by doing thorough keyword research. If you do the proper research for keywords, you’ll figure out which keywords bring in the most traffic. You also be able to determine which keywords would be too competitive for your new website.

You may even be able to find keywords that your competition hasn’t target yet, which means it’ll be easier for you to rank it in Google. I have found many keywords that are easy to rank for that brought in a great deal of traffic and sales for my business, just by doing thorough keyword research.

Create Great content

An important step to keeping people on your website is creating engaging content for them to consume. You don’t want to create content that is boring since you will have a high bounce rate which leads to lower search engine rankings. If you’re creating just the normal blog posts, you should be able to get away with just 500 words. If you want to create a truly engaging page, you should aim for around 1000+ words. You should also put pictures within your post to break up the text. Adding pictures will make your website look a lot better for users.

Natural Keyword Usage

When you begin to use keywords within your pages be sure that they sound natural. The last thing you want to do is keyword stuff your pages because this will lead to a Google penalty. Adding keywords that don’t sound natural will also deter users because the article will sound like it was written by a robot instead of a human. The search engines were also ranking better if you have natural keyword usage. So search for the keywords you want to use and figure out how you can naturally put them in your article. This will be very beneficially for your users and Goole rankings.

Page Titles

One crucial thing that you need to have to keep customers on your website is an engaging page title. This is the very first thing that a user looks at and if the title doesn’t catch their attention you will lose them. A great title will be engaging and also give a description for the reader. The title should also be shorter than 70 characters. Over time you’ll get better at creating page titles, but to start, try looking at popular websites to see how they create their titles. You’ll get a general idea of how to create a great engaging article title, that’ll keep people on your page.

Page Load Time

The next thing that you’ll want to check is your page load time. If you have a high page load time, Google will usually penalize your website until you correct the problem. Many users will also leave your page if it takes too long to load. You can usually find your page speed in Google analytics. If you do find out you have a high page load time, one simple thing you can do is compress the pictures you are using on the webpage.

These are just several things you can do to increase your website optimization. If you factor in all of the tips above you should be able to create a high converting website which means more sales or hire a quality SEO company.

About the author:

Align Digital Marketing

17344 107 Ave NW Edmonton Ab T5S 1E9

https://www.aligndigitalmarketing.com

LinkedIn Profile

agency

February 24, 2018/0 Comments/by Admin

Advertising, Marketing

Advertising Tips And The Mistakes To Avoid

website and seo services

Advertising aims to increase sales and bring in more profits. The objective is to convince the target audience (with a higher focus on potential buyers) to purchase your goods or services. Advertising ideally is the dissemination of information with the aim of marketing products or services and can be done through print media, radio, television, or online.

From a general point of view, advertising is rather straightforward, but that is not the case when you look at it from a logistical point of view. Only through such a logistical point of view can you know what to do and the mistakes to avoid; that’s what highlighted below.

• Don’t Run Lousy Ads

Avoid being boring in the ad. While the advertisement should have an identity that makes it unique, it also should have a robust headline delivery. The headline is what hook your target audience; an irresistible phase that gets them reading and interest in what you have to say.

• Never Give Up Too Soon

Marketing is a game of patience if you are to get desired results. The big and small successful business never started making thousands or millions of dollars in a day. The started small and more modest success that they cherished and used as stepping stone to get to where they are today. In short, they never gave up even when their effort seems to bear no fruit. Wade the rough waters and you find and mind where things are not working out in your advertising efforts, and you will soon see the fruits of your efforts.

• Set Realistic Expectations

Work on the premise of spending small for a big payday. It is every entrepreneur’s dream to go from zero to millionaire, but this seldom happens overnight. Therefore, forego those ‘Instant Cash Registers for Ads” because such results rarely occur. Have realistic expectations of what your ads can achieve and what they can’t and ensure that you set goals that you can meet.

• Don’t Spread Yourself Too Thin

The goal in advertising is to put you (your products or services) out there, but you should avoid trying to be everywhere at once. Remember the smartest move is to start small, and there is no shame in that. Just aim at giving yourself a solid start rather than trying to start at the same level as your competitors. As long as you start and work smartly without giving up, you will get there.

• Remember Humble Beginnings

You are reaching out to potential buyers, but you should not overlook your current customers. Never exercise indifferent and apathy when building your list or clientele. You go to where you are because of your old customers; they are the ones that helped improves your odds of getting new ones.

• Be Consistent

Consistency is a vital part of any advertising and marketing campaign. Constant changes can undermine your brand especially when advertising. Therefore, establish recognition through your ads and maintain it as you also build on it.

• Identify A Target Market

It is pointless to do advertising and marketing while not having a target audience. You first should have an idea of who your potential buyers are and understand their needs and how your products and services can meet those needs. Only then can you come up with ads that offer suitable solutions to your target audience.

• Test And Track Every Advert

The advertising campaign is a constant endeavor and one that should be a wallet filling success. But such results are only realized through routine testing and tracking of every measure taken in advertising to ensure every ad is refined to perfection. It should have an eye-popping performance that progressively gets better as you go.

Your adverts will make money for your business if you follow the above tips and note the mistakes to avoid. But even then, you should be prepared and spend smartly on your ad to ensure they are put out there the right time so that they can make the most significant impact.

About the author:

Align Digital Marketing

17344 107 Ave NW Edmonton Ab T5S 1E9

https://www.aligndigitalmarketing.com

SEO service Edmonton

https://buddypress.org/members/aligndigitalseo/profile/

seo firm

February 21, 2018/0 Comments/by Admin

On Page SEO, SEO

Local SEO

With the degree of competition increasing with every passing day, you would need to make sure that you would be able to survive and thrive in the long run. In that case, SEO would be something which you must have heard about. However, in order to expand your business, it would be advised that you focus your efforts on local SEO rather than going ahead with general SEO. Even though this would be a relatively new concept, you would be surprised to find out how popular it has become within a short amount of time.

Hence, if you would like to know more about how local SEO would be important to your business, continue reading below.

seo consultant service

High search rankings

If you would be running a business in the online world, you would be quite familiar with the importance of maintaining a high search ranking. While you would like to maintain your current spot for a long time to come, it would just be wishful thinking on your part. So, when people would be looking for information, either on Google or some other search engine, they would type in the most relevant set of keywords. In that case, if your website would not appear at the top of the search engine results, then it would be quite likely that you would not get many visitors.

It would be because of this reason that you should dedicate a lot of time and effort to local SEO. If you would not find yourself to be quite familiar with this term, it would be highly recommended that you get on with your homework and research right away.

Focus locally

In terms of creating and expanding your market, the best way you would be able to do that is by focusing on the local market. Even though it would be important to focus on general SEO principles, such as building links and choosing the right set of keywords, it would just not be enough. This is because you would be able to find that a lot of customers seem to be acquired locally. So, if you would like to do the same thing for your business, then you would have to focus on creating a strong local presence.

Tools and strategies

For all those people living around you, you would like to make sure that your website would be ranked high. Thankfully, Google and the other leading search engines seem to have made this task quite easy for you. With the various tools available at your disposal, you would be able to promote your presence to local searchers without facing too much difficulty. In order to make sure that this would happen, you would have to give plenty of information to the search engines regarding your business. Only in this way would they be able to locate you.

Thus, that would be all where local SEO is concerned. Even though this might be a change from your usual way of doing things, this would definitely be a good and profitable change.

About the author:

Align Digital Marketing

17344 107 Ave NW Edmonton Ab T5S 1E9

https://www.aligndigitalmarketing.com

Internet Marketing Expert Edmonton

search marketing

February 15, 2018/0 Comments/by Admin

Advertising, Marketing

Purpose Of An Advertising Agency

seo

Advertising is not a form of entertainment, nor is it an art. The sole purpose of an advertising agency is to reach out to the masses. Advertising is a form of communication. It is a way of informing people about a particular service or a product. It is a salaried form of exchanging information, where the firm or the people involved in promoting a brand, get paid for persuading and attracting the audience.

Today, a professional advertising agency involves a whole group of people that includes market researchers, planners, conceptualizers, copywriters, illustrators and a marketing team.

Advertising agencies have a very important role to play in promoting your business. Even a small business sometimes needs the help of an ad agency to create and release attractive and effective ads in the correct media. One of the best ways to choose from advertising agencies is to ask someone whom you trust. If there is an advertisement that you genuinely like, then you can call up that business and compliment them on their ad. You then go on to ask about who does their advertisement copy as you would like to employ their service for your business. The relationship between the client and the agency should be based on trust.

The agency should know how to market the product and how all the other elements of the marketing mix, such as distribution and pricing. The advertising agencies provide various types of services and just to name a few would be advertising for print ads, televisions, email marketing, radio promotions, working on web banners, creating websites, direct marketing, outdoor promotions, communications, tracking retail visibility, rural communications and designing inputs on the packaging for better conversions.

The job of advertising agencies is to advertise the products or services of the company and enhance the public image of the company in the eyes of the customers. Every advertising agency does the job of promoting the brand image of the company, be it a small company or multinational. The advantages of hiring the right advertising agencies are enormous and the company is sure to benefit from their sales and advertising strategies. The main function of an advertising agency is to understand the client’s objective and target and create a plan based on it.

Main reasons for advertising:

Brand Awareness
Company Growth
Increase Revenue

A creative advertisement is an ad that urges people to think, it is not something that is senseless and mindless. A good ad is an ad that can attract people without gaining mileage through the medium of cheap publicity. A professional advertising agency will assist you in creating a brand image of your product or service. Branding is nothing but the creation of the company’s symbol or design and is created in such a manner that it differentiates your company from the rest.

Advertising agencies seek to increase the customer base. Such agencies are generally backed by firm knowledge about media placement and business strategy.

Promotion is not a way of enjoyment, nor is it an art. The only purpose of an advertising and marketing organization is to reach out to the public. Promotion is a way of interaction. It is a way of showing individuals about a particular support or an item. It is a paid way of trading information, where the company or the individuals involved to promote an item, get paid for convincing and getting the viewers. Today, an experienced advertising organization includes a whole division of market scientists, organizers, conceptualizes, copywriters, illustrators and an advertising and marketing team.

If you are looking for search engine marketing for your business then you have come to the right place.

About the author:

Align Digital Marketing

17344 107 Ave NW Edmonton Ab T5S 1E9

https://www.aligndigitalmarketing.com

https://remote.com/pelly-nick

seo agency

February 9, 2018/0 Comments/by Admin

Advertising, Marketing, Search Engine Optimization

The Importance Of Marketing In The Online World

If you’re hoping to make a career for yourself through one of the internet’s many platforms, you’re already well ahead of the curve. There is a literal ocean of opportunity out there when it comes to the online world, but it’s not as easy as staking your claim and letting all of the success fall in line. There are no true “get rich quick” schemes here. As with anything, you have to put in a lot of effort if you’re really going to get off the ground. That doesn’t mean it has to be hard, however!

Avoiding The Rookie Mistakes

One of the biggest issues holding many would-be internet entrepreneurs at bay is a lack of full investment. That’s true not only of the money spent on resources but time and study as well. It’s a common folly to assume that a website can merely be published or a series of videos uploaded and little more. If you’re looking for some form of overnight success, that’s just as rare online as with any other medium. You have to really dig in and put every effort towards making sure your projects reach as large of an audience as possible. This is precisely where marketing comes into play!

The Internet Is Simply Too Big Without It

The only guaranteed way to draw a reasonable amount of attention to anything you post online is through marketing. Just think for a second how vast the internet really is! There are innumerable websites, videos, images, blog posts, articles, and social media profiles out there, and each one is clamoring for as much attention as it can possibly receive. To assume that your own efforts will ever rise to the top is unfortunately unrealistic. It may happen in some cases, but any such story is very much the exception to the rule.

With that in mind, you may as well embrace the need to market and promote your work full force. That means doing everything you can to get the word out. Start engaging social media campaigns, create an e-mail newsletter list, and invest in a professionally crafted search engine optimization overhaul for any sites you own. Despite it all seeming simple enough, the effort required is certainly nothing to brush to the side. If you can dedicate yourself and put the effort forth, however, you may finally find the success you’re hoping to achieve.

The internet has provided a voice to countless individuals that would have struggled to receive the spotlight otherwise. It has launched the careers of authors, musicians, filmmakers, journalists, actors, entrepreneurs, and so many others, and it has even provided the means for legitimately rewarding passive income thanks to the likes of affiliate programs and advertising. Very few of those successes happened at random, however. Each one is at the very least tied to someone that was passionate about what they were doing. So, whether it’s a series of videos or a website with editorial content or blog posts, make sure your online efforts are something you care about, and then market them like crazy to reach your audience!

The top SEO company Edmonton does a great job of doing this sort of work.

Best Advertising Options In The Digital World

With the advance in technology, there has been the creation of many extremely affordable means of advertising that are quite effective. The key is to know what your options are and how to best use them so that you can get the results that you are looking for. The more you know the better you will be at picking the ones that are right for your type of business or advertising agency.

Best Places To Advertise

One of the best places in which to advertise and showcase your business in the modern world is on Facebook. Almost everyone puts this platform to use to keep in touch with their friends and family, as well as to learn about different companies that are available to them. On facebook you can advertise at whatever level you wish, meaning that you can set a certain amount of posts to show in a given time frame. You can also deem which demographic groups will see your advertisement. For example, a company that exclusively sells purses would likely only want their ads to be shown to women. However, you can also set your preferences based on location, age and more.

Here are three of the best choices for advertising your company.

Email Marketing
Website Sponsors
Search engine sponsors

Another great form of advertising is email marketing. This is a great way to build your business and remind your current and past customers that you are still in business. The best means of utilizing this platform is to be sure that every email that is sent has a call to action message and informs the customer of something that may be of interest to them. This can be anything in regards to reduced prices, incentives to refer others or a reminder of how your services can benefit them. It is important, however, that you limit the number of emails you send, as they are more likely to unsubscribe if they feel as though you are spamming them with irrelevant information.

Another great avenue for advertisement is by sponsoring your website on search engines. This allows your website to come up at the top of individual’s search results. Like other options, you can select the criteria in which would trigger your ad to be shown. This can be keywords, demographic information, location and more. You can also select very specific parameters for how much you wish to pay each month so that you have complete control over what you are spending to utilize this option. Due to this, you can have a great deal of control over your overall marketing expenses given what your budget is.

Advertising using digital media has never been easier. The key is to put the best services to use while keeping your budget as low as possible. It no longer is necessary to spend a great deal of money to have your business get the exposure that it needs to thrive. Investigate these options further so that you can see your business grow. Just be sure that you do so at the level in which your business can handle as these tools are extremely effective.

About the author:

Align Digital Marketing

17344 107 Ave NW Edmonton Ab T5S 1E9

https://www.aligndigitalmarketing.com

https://www.facebook.com/Align-Digital-Marketing-784054721780941/

local SEO service Edmonton

January 26, 2018/0 Comments/by Admin

Advertising, Business

Advertising To Customers The Right Way

If you’re getting into advertising, then there’s a lot to learn. Thankfully, it’s not too difficult to get started if you are diligent. Here are some tips to help you figure out how you’re going to advertise to your potential customers in the near future.

SEO
PPC
Social Media

First, make sure that you understand that you need to reach out to a particular audience. You don’t want to advertise to everyone in the world all at once because that’s just a waste of money. You need to figure out who your target audience is, and then you need to stick with reaching out to them in places that they gather online or in the real world. You don’t want to try to reach out to a lot of people that could care less about the product or service that you offer because it’s a huge waste of your time and money.

A lot of advertisers understand the psychology of customers. You’re going to want to find books on this or even articles online that talk about what customers look for when trying to buy something or work with a service. You need to learn how to get into their heads so you can make them subconsciously make a decision to work with your company. You can’t just tell someone outright to buy something from you. It’s a lot smarter to lead them to make a purchase in a way that makes them think that it was their idea all along.

One good way to advertise on the internet is through social media. You can use these free platforms to build up a following and you can use it to collect reviews for your company too. Another good idea is to spend money on ads through the ad programs that these kinds of sites have. The reason social media sites are free is because they make money on selling ad space to companies. If you can build a marketing campaign on this kind of a site, you can potentially reach out to thousands of people that are likely to be interested in what you have to offer.

If all else fails because you can’t really get advertising down right, then you should hire an ad agency. This is an agency that will look at what your company is like and what it does, and then they will make a plan for it to do better. You want to work closely with an agency so you can come up with a campaign that just works. Make sure you look into the reputation of any agency before you work with them to make sure you’re not wasting your time on people with bad reputations.

Advertising is something that you have to take your time with. Once you get it right, you will know it because you’ll have more customers than ever. Be prepared for success and you can make sure that all of your customers are happy when all is said and done.

Posts

Areas Served